To be a successful salesperson you must think quickly on your feet. You should have the ability to quickly make friends in any situation. A salesperson’s personality is his or hers greatest weapon to use on customers or potential customers. A truly great salesperson can be given almost any product or service at all and they will imagine creative ways to present it so the ordinary person will want to buy it!
However, all salespeople are not created equal. Some do not have the people skills to sell umbrellas during a rainstorm. Many people take a job in sales nowadays just because the economy has been spiraling and they can’t find a position in their chosen field. But you must make the best of a bad situation. All skills can be improved, and practice makes perfect. Follow these tips to raise your commission numbers on your next paycheck!
Use Social Media
No matter what your product or service is that you are selling, the way you present it will be key. Even if you have the personality of a week-old dead fish, social media can be used in a way to make you and your product exciting. Post it around Twitter, create a Facebook page for it, and Instagram it like your life depends on it. It’s free advertising, so why wouldn’t you share it as much as possible!
Listen to the Customer
Too many salespeople talk over top of the customer. Listen to your customer’s needs and respond appropriately to it. We have all encountered pushy car salesmen that come running out to greet you on the car lot. Keep them in mind when you are trying to sell! It is better to be silent and thought a fool than open your mouth and remove all doubt.
Ask for Referrals
It is amazing how many salespeople do not ask for referrals from their current customers. It never hurts to ask! In fact, give your current customers a reason to refer their friends and family. Provide them an incentive of some sort and your sales will be taking off! It’s much better to work through referrals rather than cold calling strangers.
Keep in Contact
Once you land the client or make the sale, do not forget about that person. Keep in contact with them so you will be doing continuous business for years. Too many salespeople are always trying to land the new customer, and in doing so, they forget about their current ones.
Have Intelligent Sales Software
Technology has changed the way sales are recorded and information is cataloged. Salespeople and businesses no longer have a Rolodex sitting out on their desk. Client information is handily stored in software programs that are easily accessible. Or simply hire a company that will provide simple CRM setups all the way through complex Salesforce-based ERP implementation. It can save you the hassle if you aren’t already using a sales software program.
Know When to Tap Out
There’s a fine line between being persistent and being outright annoying. Salespeople straddle that line often. Near the beginning of the movie Tommy Boy, Chris Farley’s character hears the word no and then gives up immediately on the sale. As he gains experience, he realizes that a no in the business world is not always definite.
The great Kenny Rogers states that you have to know when to hold them, and know when to fold them. He also wisely said you have to know when to walk away, and know when to run. He might as well have been singing about the world of sales! Just know if you actually do have to run out of somewhere, then you probably should have tapped out a half an hour ago.