No, event planning is not a university degree, at least not at conventional universities. However, just like social media marketing, it’s a large and constantly evolving industry that has a lot of opportunities for those who care to look there. Previously thought of a “side gig” for crafty stay-at-home moms who throw great birthday parties and baby showers, event planning has taken on another whole dimension in this world that has become so focused on networking and professional relationships.
While remote offices and home-based employees seem to be trending, opportunities for people to meet in a professional atmosphere have definitely not been disappearing. In fact, due to the fact that there is less and less face-to-face time in the average work day now than previously, events which bring people together have become more important and valued than ever before.
If you are great at managing tasks and people, enjoy working on a project basis, and aren’t intimidated by large-scale events, here are some ideas for you to start your event planning journey from:
Trade shows are a huge pull, many of them bringing together thousands of members in the industry, from exhibitors to speakers, to people who just want to connect with others, educate themselves on the new up-and-coming things, and gather inspiration. If you have previous experience in any industry, from publishing, baby accessories, heavy machinery, or even fine dining, you could be the ideal candidate to start an annual trade show. It will take a lot of planning, marketing, and time; however, you stand to gain a lot of influence, and, of course, make a lot of money. There’s a lot of risk involved but you can start with an idea, take advantage of the convenience of the Montreal reception halls, and use digital marketing and ticket sales to get you there!
Corporate Event Planning
Many companies are either too small or thrifty to have their own internal event planning department. By offering a corporate event planning service that can create custom holiday parties, launch events, press day conferences, and even photo shoots, you give them value while maintaining flexibility. If you pride yourself on communicating your ideas well with others, being a great listener, and working collaboratively with people outside your own team, you could do well as an external planning company that works with corporations to make their dreams come to life. If you don’t want to have your own independent business, either find a similar position at a big company, or team up with some like-minded people to create a collective that provides these types of services.
This might be leaning towards the stereotypes out there associated with event planning, but the wedding industry is huge and sometimes too lucrative to pass up! There are a lot of brides and grooms out there who are too busy with their lives to add microplanning a wedding to their daily to-do lists! Wedding planners work closely with these couples and other vendors on bringing the vision for the big day to life, ensuring that it goes off without a hitch! If you have great attention to detail, have lots of patience for potentially very picky clients, and love to be part of such “love-filled” events, this could be a career direction that you have dreamed of for years and years.
While a formal education might not be necessary, event planning has a lot of opportunities for those who have vision, good organizational skills, like to network, and enjoy working with people. If you don’t have much experience of your own, volunteer to take the lead on family events or see if a local college doesn’t have an introductory course that could teach you some of the basics behind event planning and what it takes to be successful.